BeautIQ is a go-to makeup website for all makeup users, coming from skilled makeup professionals to beginner-friendly newcomers and even skin-concerned individuals.
With an easy navigation system and a clean, minimalist look, Beautyiq has three user cases: one for professional makeup artists, one for new users, and one for individuals with skin concerns.
This website offers everything you need—from the latest makeup trends and tutorials to new products, skincare insights, and different looks, along with a wishlist feature for shopping.
“BeautyIQ — a place where everyone discovers, shares, and celebrates what makes them uniquely beautiful.”
User Cases
The first user is a trained makeup artist with solid foundational knowledge, looking to deepen their expertise and stay updated with the industry.
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The website caters to them with sections on new trends, prosthetic looks, business growth, and emerging makeup technologies.
The second user is somebody who has just entered the fascinating world of makeup and wants to learn the basics.
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This template is specially customized for those who now want easy, quick, everyday looks, affordable makeup finds, a routine of applying products, and see what suits their face the best.
The third user is familiar with makeup but struggles with issues like skin concerns, color correction, and achieving desired looks.
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This website helps them find their best shades and skincare solutions, offering guidance for acne, pigmentation, and more, along with influencer tutorials for practical tips.
