Ittar Fragrances is a branding and packaging project inspired by the rich heritage of traditional Indian attar-making. The collection brings together four fragrances—Rose, Sandalwood, Jasmine, and Kewda, each rooted in India’s natural landscape and centuries-old traditions.

 

The visual identity combines botanical illustration, earthy color palettes, and contemporary typography to create a balance between Indian heritage and modern luxury. Each fragrance is given its own distinctive visual language while remaining connected through a cohesive branding system.